Branding is everything. Recently Snickers launched a promotion which proved how their font maintained incredible branding. A colleague of mine and I we’re working on a project and him from a designers background kept pushing to bring non-web fonts to the site we we’re doing, as I - from a designers background insisted was not the way. He simply said, “Make a way”.
FontMeUp is the first product from Cre8tiveLab founded by developers Erik Alburg and Ryan Hickman. The idea is to provide a simple opportunity for non-developers and semi-developers to use non-web fonts on their sites. “No more complicated SIFR, jquery markup or issues with typeface”, says Ryan Hickman , “The service isn’t for everyone. Its for those who need the fix. A place to manage fonts, someone else to manage the backend, making it easy for someone who knows a little CSS”
Users receive access to a library of high-quality fonts, free for commercial usage. The users select a font, drop a line of JS in their site, and their running! Using regular CSS the user can access their fonts, modify color and size to create their ideal look.
Working in all browsers, this is a sure way to maintain your brand into the web.
“This fall we have some great and exciting new features we’ll be integrating”, says Erik, “We want the user experience to be useful, as with all of our products…”
We love to talk about fonts, the new web and wants happening with our company. So be sure to subscribe to our blog feed, follow us on twitter, or even signup for the service. Send us feedback on things you would love to change, cause we will change them.
